History -
the history of success of Sport-Tiedje
Europe's leading home fitness specialist with more than
700 employees developed from a small sports shop in Schleswig's town centre.
Ulrich Tiedje, former table tennis league player, lay the foundation for
Sport-Tiedje starting the business on April, 1st in 1984 and acquired a dedicated and pioneering business partner when the information scientist and regional league basketball player
Christian Grau entered into the business in 1996. Taking up the challenge to discern the signs of the times and to follow the trend, we offered our
fitness range on the internet in 1999 first.
Ulrich Tiedje and Christian Grau founded the Sport-Tiedje GmbH as equal partners only two years later in order to create the best prerequisites for servicing our customers in the best possible way and to implement our company philosophy in a straightforward way.
In March 2011, our eponym Ulrich Tiedje left as partner. Since then, Christian Grau is sole owner of Sport-Tiedje.
Our company philosophy is to provide our customers with the best product with the best service and the best price-performance ratio. Thus, we have not only increased our warehouse capacity many times over since 2001 and have turned our head office into a large-scale enterprise. In particular, we have also established our branch network at home and abroad systematically.
Trend and requirements of times, just like our dedication and the trust of our customers, have made us what we are today – Europe's leading retailer of home fitness equipment.
This position was reinforced by the takeover of OZI Sport B.V., a leading fitness equipment supplier in Belgium and the Netherlands, in April 2015. Under the brand of fitshop, Sport-Tiedje runs sixfurther branches in the Netherlands now as well as fitshop.nl, fitness-rent.nl, and fitness-dump.nl, three strong websites, which strengthen the existing Benelux business distinctively.
In November 2015, Sport-Tiedje continued its expansion course in the United Kingdom. With the takeover of Laidir Leisure Ltd. from Glasgow, the second largest home fitness supplier in the UK reinforces the Sport-Tiedje Group. Thus a wide-range online shop as well as 12 stores in the UK belong to Sport-Tiedje under the brand of Powerhouse Fitness.
In addition, 21 fitness equipment locations at KARSTADT sports have belonged to the branch network of Sport-Tiedje since November 2016. Being shop-in-shop stores in the city centres, Sport-Tiedje offers its customers selected fitness large equipment for testing and purchasing nationwide.